Gucci fragrances opens a new story of magic and imagination: a customisable Luxury Collection of Eau de Parfums, perfumed oils, and acque profumate, The Alchemist’s Garden.

The Alchemist’s Garden with the Eau de Parfum Where My Heart Beats.

An ode to fluttering freedom, and an icon of soaring creativity, the butterfly – a quintessential Gucci emblem. Gliding with grace through the clouds, its wings quiver like the fluttering of a human heartbeat experiencing the same liberating rush of freedom that the butterfly feels in flight. A winged wonder as whimsical and elegant as the blousy Peony, a queen among flowers. Captured through a billowing symphony of White Peony accord, Violet Leaves accord, and a White Musk note, the Gucci scent is luminously floral and unveils itself layer by layer, a lingering trail as enduring as the butterfly’s splendour. The very first Gucci fragrance to be made using vegan alcohol made from 100% recycled CO2. The bottle of this Gucci perfume is encased in a lacquered, opaque white glass and gilded with decorative rose gold foliage loosely shaped like a heart. At the top of this pattern is the scent’s unique symbol – the bewitching butterfly – while a green bow is tied loosely at its base. At its centre, flourishings hold both the Gucci logo and the poetic name of the scent. The unisex perfume is found nestled in an accented white box and presented within a delicate white fabric pouch with silken drawstring.