Juicy Couture is a lovely floral fruity fragrance designed by Harry Fremont for the eponymous brand. It was launched in 2006 and became an instant hit with both the American audience and the critics who awarded it with the industry’s top honor – The FiFi Fragrance of the Year 2006. Europe followed suit very quickly.

The top notes reveal pleasant freshness of watermelon, mandarin, pink passion fruit, green leaves, water hyacinth and marigold flowers.

The heart brings with it charming notes of tuberose, lily, and wild rose, while the base unites notes of caramels, powdery vanilla, creme brulee, patchouli and woods. The fragrance is truly multifaceted – light yet not naive, fresh but not in a just-got-out-of-the-shower way and sexy without being too suggestive. It seems like Juicy Couture is telling us a few stories (or, in step with this brand’s tradition, fairytales) at the same time.